How do I start?
Start today: take every chance you get to be kind, all day. Each night, write down what you did and anything that came back, in the free journal app or a notebook.
Is it really free?
Yes. The challenge and the journal app are free, with no subscription. We make clothes, but you don't need them to take part.
What if nothing comes back?
Some days nothing will, and that's worth writing down too. We don't promise what comes back or when. Either way, you'll have spent 30 days making other people's days better.
Is my journal private?
Yes. Your entries are private. A story only goes public if you choose to share it, and we read every story before it goes up. You can take yours down any time.
I missed a few days. Do I start again?
No. Pick it up again today. Nothing resets, and there's no streak to lose.
Is this a religious thing?
No. We use karma in its everyday sense: what goes around comes around. What you make of your own experience is up to you.
Can I buy the clothes yet?
Not yet. The first run, First Harvest, is still at the sample stage. Put your name down for any piece and we'll tell you when it drops.
What do you do with my email?
We use it for what you signed up for: the journal and the challenge, or news of the clothes. Every reminder and news email has an unsubscribe link.